The Chip as future enabler.We are often asked what ‘Chip’ stands for.
It doesn't stand for anything.It's based on the idea of a microchip within a computer.The microchip is the bit that does the hard work.
It's the intelligent bit and the bit that adds value.. Chips are enabling tools that do a lot of work and add a lot of value.Within our wider Design to Value approach and methodology, they provide a common language for all the people involved in a project, they enable collaboration and the rapid development and testing of multiple ideas.
We've seen the benefits they deliver..
Using the same concept to enable advanced and automated design will only multiply those benefits.. To learn more about our Design to Value approach, sign up for our monthly newsletter here:.Industrial & Engineering Chemistry Research.
